Strategy, Concept Development and Art Direction
"Only those who risk going too far, can possibly find out how far they can go"
I set out to give an insight into the life of a triathlete and tell the story of each individual athlete. I wanted to capture the grit, determination and endurance experienced when training for a race as well as the moments of preparation and camaraderie.
The campaign was shot in Lanzarote over three days with the BMC Etixx team and features some of the worlds top triathletes.
Photography
Alexander Rhind
Film Makers
Adrian Rodd and Gines Diaz
TRAIN HARD. RACE EASY.
CONCEPT DEVELOPMENT - ART DIRECTION
"Only those who risk going too far,
can possibly find out how far they can go"
An insight into the life of each individual triathlete. I wanted to capture the grit, determination and endurance experienced when training for a race as well as the moments of preparation and camaraderie.
The campaign was shot in Lanzarote over three days with the BMC Etixx team and features some of the worlds top triathletes.
TRAIN HARD. RACE EASY.
Documentary Edit
Lead Art Director
Blake Calderwood
Creative Team
Blake Calderwood, Cristina Vila Nadal
Photography
Alexander Rhind
BTS Photography
Iurdana Del Prada
Film Makers
Adrian Rodd and Gines Diaz