CONCEPT DEVELOPMENT - ART DIRECTION
Seasonal campaign for the Sky Sports F1 team featuring a one-of-a-kind, custom-designed F1 car and bespoke helmets — bringing the sky sports brand to the heart of F1. The car was shot with Sky Sports talent including Naomi Schiff, Nico Rosberg, Jenson Button, Martin Brundle, Jamie Chadwick - as well as some of Sky's influencer ambassadors.
Welcome to the Show.
Role - Lead Creative and Art Direction