Sky Sports Rebrand
Led creative development across the Sky Sports rebrand, helping define and deliver the Welcome to the Show positioning to bring new and broader audiences into Sky Sports. Played a key role in shaping the visual world and implementing the design system consistently across all touchpoints. Delivered major cultural activations including Sky Sports Backstage at the World Darts Championship (running across two seasons). Wrapped an F1 car. Worked end-to-end from concept to delivery across digital, advertising, social, live events and culture.
Welcome to the Show!