https://www.blakecalderwood.com/work daily 1.0 2026-01-26 https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1537976832103-P6OEBASHC72WSUDCJYPP/DH+2018+TRAINING+RGB+VAPORDRI+TRAINING+HOODIE+2.jpg PROJECTS https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1537969321168-B6YGA8K5K7VPG3N4O2N7/Ellesse+SS18.jpg PROJECTS - ELLESSE SS18 ART DIRECTION - DESIGN Style guide, casting and art direction for global ellesse campaign. The campaign was used in print, digital and retail. To differentiate the brand from its competitors we made the campaign bold, colourful and playful producing a set fun of assets with a lot of personality. https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1537964005266-S8PQH1N39VLT2VV0OK9F/Kangaroos_whats_inside_yours1.jpg PROJECTS - KANGAROOS Brand Film WHAT’S INSIDE YOURS? CREATIVE CONCEPT - ART DIRECTION - DESIGN A playful campaign based on the brands proposition ’what’s inside yours’. The concept was glimpse into the life of three fictitious characters each inspired by a KangaRoos consumer. The campaign was designed specifically to cater for and be used by the brands South Korean, Middle Eastern and Global markets. https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1538341450980-LXUAVRGUO73QKP2SD7ZH/Ted_Baker_SS16-1.jpg PROJECTS - TED BAKER SIX STAR STYLE CONCEPT DEVELOPMENT - ART DIRECTION Sugar sweet art direction for Ted Baker’s SS15 footwear campaign. The imagery was used to sit alongside Ted Baker’s mainline brand campaign across print, retail and digital. The ice cream was actually mashed potato and food colouring. https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1537975562977-KC8QNBUSNVUOLIG1M44S/OtherEdition_mockup.jpg PROJECTS - OTHER EDITION DESIGN - ART DIRECTION - DIGITAL PUBLISHING I started my career working for a small digital start up. We created bespoke digital magazines for publishers and custom interactive advertising for brands. Whilst working there I was the lead creative across a number of titles including V Magazine, Interview Magazine and Dazed and Confused. We created unique shoppable ads and content for brands including Calvin Klein and Swatch. https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1538302991538-MY9TCT9BN69UBE2HVM3N/Boxfresh_classic_style_fresh_perspective.jpg PROJECTS - Boxfresh CLASSIC STYLE. FRESH PERSPECTIVE. ART DIRECTION - PRINT - DIGITAL - FILM - EDITING A campaign based on Boxfresh re-inventing their classic silhouette’s using modern process and materials. We sourced ambassadors David Yeo (photographer) and Stefano Riterri (DJ) who shared the same process and used traditional techniques to make something modern and fresh. We also used the instagram photographer Emanuel Cole to maximise the reach of the campaign and to sit in line with the concept. https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1538474763556-JO9JVGF9RA8K6BXBWKH4/Canterbury+-+Own+the+Unexpected+ALT.jpg PROJECTS https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1538517735732-EJTXKP4QGRIZDYB1JLR3/Speedo_2018_Triathlon_AI_05_RGB_HR_retouch.jpg PROJECTS https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1632918876256-C8D2CD70WF4PCKSWY282/SkyHistory_Tommie.jpg PROJECTS https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1637065393765-1SSKUDFOXW852I8LILQK/Artboard+1+copy.png PROJECTS https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1697125795580-2BX3OS156OIFVBKW4TV6/nike%2B1.png PROJECTS https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1705939997877-F00JNWR1GZF1STTE1EJO/SkyStream_05-1200x675.jpg PROJECTS https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1713114055090-G33595I303FUOAUXC5DB/Sky+Sci-Fi+01.png PROJECTS https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1743418245883-PZZIKDVCC8BTLHBAKOAS/02.png PROJECTS - F1 Start of Season 2025 CONCEPT DEVELOPMENT - ART DIRECTION Seasonal campaign for the Sky Sports F1 team featuring a one-of-a-kind, custom-designed F1 car and bespoke helmets — bringing the sky sports brand to the heart of F1. The car was shot with Sky Sports talent including Naomi Schiff, Nico Rosberg, Jenson Button, Martin Brundle, Jamie Chadwick - as well as some of Sky's influencer ambassadors. Welcome to the Show. https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1769423546349-6QN7CUK0RODLYSP3BI0B/01.jpeg PROJECTS Sky Sports Rebrand Led creative development across the Sky Sports rebrand, helping define and deliver the Welcome to the Show positioning to bring new and broader audiences into Sky Sports. Played a key role in shaping the visual world and implementing the design system consistently across all touchpoints. Delivered major cultural activations including Sky Sports Backstage at the World Darts Championship (running across two seasons). Wrapped an F1 car. Worked end-to-end from concept to delivery across digital, advertising, social, live events and culture. Welcome to the Show! https://www.blakecalderwood.com/film-1 daily 0.75 2018-10-10 https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1538396306758-KXD22Y27KP0BDO0G17IW/bc_film53.jpg FILM https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1538396306758-KXD22Y27KP0BDO0G17IW/bc_film53.jpg FILM https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1537972258326-IP8T3BQ7NZUMSYTISIH0/Canterbury+-+Own+the+Unexpected8.jpg FILM - Canterbury - Own the Unexpected Training Drop 1 https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1537972475053-BI1F9C5R1SXINAG9ADBH/Speedo_2018_Triathlon3.jpg FILM - Speedo - Train Hard. Race Easy. Documentary https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1537971946661-8LI5AVS9864SBOX36EY6/bc_film3.jpg FILM - Speedo - Train Hard. Race Easy. https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1537974433943-Z775IS8VDGLECBT17ARE/bc_film55.jpg FILM - Canterbury - Train for Your Game https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1539179971286-3YOBLPYFOAB1P4L81YNH/after_dark.png FILM - Canterbury - After Dark https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1537974363431-X4SA2WN57QWBFFOUPZVE/KangaROOS+Brand+Film+2015+1080p+ProRes+%E2%80%A2FINAL+%E2%80%A2.00_01_53_17.Still002.jpg FILM - KangaROOS Brand Film https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1537971734615-K84LO0UYBB23PJDORSKP/bc_film.jpg FILM - Berghaus Extrem https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1538313129380-9V8YSW92RJ4MTGFRW0NC/bc_film_Kangaroos.jpg FILM - KangaROOS Born in the USA Art Direction: Stuart Ross-Sheehan https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1538313048027-ZI3QGGYBKZ0RAQG6MKHY/bc_film_rose.jpg FILM https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1538313582596-RPG67OUPAHL22ALA34ZP/bc_film_BF1.jpg FILM - Boxfresh - Classic Style. Fresh Perspective. https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1538313443913-1GPE7X2T4JSJ9J17D78C/bc_film_BF2.jpg FILM - Boxfresh - Classic Style. Fresh Perspective. https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1538312562564-O606X6B3M91E47GJUWVM/150501_BerghausBrandFilm_VO_1080p_ProRes.00_02_00_01.Still004.jpg FILM - Berghaus Brand Film https://www.blakecalderwood.com/about daily 0.75 2020-01-07 https://images.squarespace-cdn.com/content/v1/5ba900f37a1fbd2ce6eefe9e/1578393684181-NBN7G6O6XPSFRZ1IN9PR/Logosheet_v4.png ABOUT